Catch
Job Details
Department
other
Minimum experience
Mid-Senior
Company primary industry
Financial Services
Job functional area
Marketing
Job Description
Requirements:B. Comm or Marketing Degree/Certificate/Diploma essentialAt least 8 years marketing experience, perferably at management levelAdvanced computer literacyValid driver’s license and own vehicleKey Responsibilities:Key responsibilities:Digital marketing To ensure the effective implementation of the digital marketing strategy, ensuring relevant and effective content is displayed on all online platforms to optimally drive SEO and loan applications.To ensure relevant content is developed for all social media platforms with the objective of optimising engagement and following.To constantly source and present for approval new and innovative technologies that could support and achieve business objectives.AdvertisingTo develop and present for approval an advertising strategy that includes all media types. Effective measurement of the success of advertising strategy ROI. Constant innovation and adjustment to overcome challenges and optimise opportunities arising from the strategy execution.Branch marketingEffective consistent execution of the pre-determined signage process, to ensure brand consistency and high-quality standards. Ensure strong supplier relationships that deliver high-quality cost-effective and timeous outputs to the required standard.Develop and implement an effective promotional strategy that delivers on specific short-term sales objectives. Ensure that branches have adequate marketing tools and resources that support their sales initiatives.Customer Relationship Management (CRM)To develop and implement an effective CRM strategy that delivers to requirements on existing customer engagement, and improves sales, and collections.Analyse data to understand client needs and behaviours to inform and benefit the communication platforms required to achieve objectives.Effectively manage and action ad hoc client communications. Ensure the content and frequency of communication are optimised to avoid duplication.Corporate Social Investment (CSI)To develop for approval and thereafter effectively implement the CSI strategy that maximises brand visibility and association.Measurement of return on spend accurately reported quarterly.Public Relations and Reputation Management To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.To monitor and take appropriate action for all media mentions of all Atlas Finance and subsidiary brand across all media types.Immediately communicate any negative publicity that may have reputational damage on the business.Immediately manage report and act upon all false and negative media mentions and /or pages.Internal MarketingDevelop platforms and content that inform and educate staff on any marketing aspect.Effectively manages the application of the staff uniform policy to ensure brand exposure is optimised.Customer Care Call Centre ManagementManagement of the call centre team to ensure the timeous and effective resolution of all customer complaints within SLA requirements.Ensure the accurate and timely reporting of customer care department data to identify trends and issues and respond accordingly.Identify, propose, and gain approval for the implementation of a suitable platform to enable monitoring, measurement and reporting on customer care productivity and service level quality.Constantly seek and introduce new approaches to effectively improve service levels and business objectives.Take responsibility for all actions and processes to deliver effective and prompt action on the “Hello Peter” platform.
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