E-Commerce Paid Media Specialist Jobs

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  • Full Time
  • Media / Advertising / Branding, South Africa

Cherry Assistant

Cherry Assistant specializes in providing top-tier virtual assistant services that help businesses operate more efficiently, scale faster, and focus on what truly matters. Our mission is to connect entrepreneurs, startups, and established companies with highly skilled, pre-vetted virtual assistants who seamlessly integrate into their workflows.

E-Commerce Paid Media Specialist

  • Job Type Full Time
  • Qualification Bachelors
  • Experience 3 years
  • Location South Africa
  • Job Field Media / Advertising / Branding

We are seeking a full-time E-Commerce Paid Media Specialist to help grow our client’s direct-to-consumer brand. You will manage and optimize paid advertising campaigns across Google, Facebook, and Instagram. You will also support email marketing campaigns using Klaviyo.

Key Responsibilities:

Pay-per-click (PPC) Management:

  • Plan, launch, optimize, and scale PPC campaigns across Google Ads, Facebook and Instagram Ads, and Amazon Advertising.
  • Monitor performance metrics, identify optimization opportunities, and implement strategies to increase return on ad spend (ROAS) and drive direct-to-consumer website sales.
  • Collaborate with the business owner to propose new paid channels or testing opportunities as the brand evolves.

Email Marketing (Klaviyo):

  • Create and schedule email campaigns to support promotions, product launches, and customer nurturing.
  • Build and maintain automated flows, such as welcome series, abandoned cart, and post-purchase sequences.
  • Analyze email metrics and recommend improvements to increase engagement and conversions.

E-commerce Support:

  • Work within a Shopify environment to ensure campaigns align with site updates and promotional calendars.
  • Coordinate with internal teams or virtual assistants as needed; no client-facing responsibilities are required.

Reporting and Analysis:

  • Track campaign performance and provide insights to improve results.
  • Use data to guide decisions and optimize ongoing efforts.

Required Qualifications:

  • 3+ years of proven experience in paid media management, ideally within e-commerce or direct-to-consumer brands.
  • 2+ years of working knowledge of Klaviyo email marketing, including campaign creation and flows.
  • 2+ years of experience working with Shopify websites.
  • 2+ years of demonstrated experience running PPC campaigns on Google, Facebook/Instagram, and Amazon Advertising.
  • Strong analytical skills and familiarity with data-driven optimization.
  • Ability to work independently and manage specialized tasks without overseeing a team.
  • Excellent communication and organizational skills.

Required Skills/Tools:

  • Shopify
  • Klaviyo
  • Google Ads, Facebook, Instagram
  • Amazon Ads

Method of Application:

Interested and qualified candidates should apply through our website.

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