Digital Marketing Assistant Jobs

Job Description

We are looking for a creative and organized Digital Marketing Assistant to join our team. You will help promote our brands through social media, email campaigns, and other digital channels. Here are the key responsibilities and requirements:

• Gain a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings.
• Create concise, eye-catching, and innovative headlines and body copy for various brands.
• Brainstorm and collaborate with the team on new ideas and strategies.
• Build a following for the brands on social media with creative and consistent postings.
• Spot and leverage industry trends to keep content relevant and exciting.
• Track and analyze key KPIs, such as engagement rate and follower growth, to measure campaign effectiveness.
• Deliver reports and actionable insights to optimize content and advertising performance.
• Monitor campaign metrics like open rates, click-through rates, conversions, and unsubscribe rates; obtain key learnings and optimize performance.
• Collaborate with the eCommerce team and management when needed.
• Work with our outsourced marketing and TikTok agencies on strategies.
• Assist with social media strategy for all brands on major platforms, including Facebook, Instagram, YouTube, and LinkedIn.
• Ensure timely responses to customer comments and queries on social platforms.
• Manage the briefing process for marketing mailers to align with social media.
• Assist in sourcing content from Europe.
• Help with website banner creation.
• Have a creative flair and experience with design tools like Adobe, Photoshop, or InDesign.
• Resize and upload product imagery when required.
• Adhere to all company policies, procedures, and regulations.
• Maintain good communication with other employees, stores, and departments.
• Have strong knowledge of social platforms such as Meta, TikTok, Pinterest, YouTube, and LinkedIn.
• Be proficient with email marketing platforms like Mailchimp, Stripo, Klaviyo, or BigCommerce (an advantage).
• Possess excellent copywriting and storytelling skills for social media, blogs, and email audiences.
• Be comfortable using analytics tools to monitor performance and create concise weekly reports with key insights and opportunities.
• Be highly organized with strong project and deadline management skills.
• Be a team player who can collaborate across departments.
• Have strong communication skills and fluency in English (written and spoken).
• Demonstrate high levels of integrity and confidentiality.
• Be able to work effectively in a team.