Sales and Marketing Learnership

Job Purpose

To provide a market-driven service that builds sustainable competitiveness in the Tavern class of trade. This role aims to grow brand equity, sales volume, market share, competitive advantage, and corporate reputation.

Skills and Competencies

Commercial Aptitude

• Understands how sales and marketing roles connect across the value chain.
• Seeks out competitor information to improve selling strategies.
• Grasps profitability concepts, including the impact of pricing, product mix, and merchandising on business decisions.

Customer Focus

• Prioritizes customers’ needs in all actions.
• Builds and maintains strong customer relationships.
• Meets customer needs effectively and takes responsibility for their satisfaction and loyalty.
• Develops rapport with diverse groups and collaborates on plans.
• Builds authentic relationships across different people.

Accountability

• Takes responsibility for results and actions.
• Approaches the role with personal and professional commitment.
• Has a strong drive to achieve goals.
• Maintains high integrity as a SAB representative.

Flexibility

• Adapts behavior to changing situations.
• Stays open-minded and adjusts priorities for unexpected events.

Key Roles

• Identifies and solves problems quickly.
• Shows resilience and endurance for flexible working hours.
• Willing to work weekends and public holidays when needed.

Selling Skills

• Identifies needs and opportunities, highlights unique value, and closes sales.
• Explores options to gain support using effective communication.
• Builds rapport, identifies needs, and secures commitments.
• Plans, organizes, and prioritizes sales activities.

Planning and Organizing

• Works with sales leads to create plans that match SAB’s strengths to customer needs.
• Focuses on details to execute plans and exceed expectations.
• Has excellent administration skills.

Customer Development

• Manages and builds relationships with tavern owners.
• Makes weekly calls to outlets to strengthen partnerships and fix issues.
• Keeps customer data accurate and up to date.
• Achieves sales and volume targets.
• Ensures outlets buy directly from SAB weekly.

AMPPS Delivery

• Completes and influences the AMPPS survey by delivering on plans for Availability, Merchandising, Price, Promotions, and Space.

Responsibilities

Merchandising, Price, Promotions, and Space

• Monitors outlet volumes to ensure 100% availability of key brands through planning.
• Manages stock rotation for full availability.
• Executes merchandising in consumption and purchase zones per guidelines.
• Negotiates and implements price communication, ensures compliance, and runs promotion campaigns.
• Tracks competitive space and volumes to position brands for growth.

Asset Management

• Manages SAB refrigeration assets for audits and compliance.
• Oversees all SAB assets, including merchandising and signage.
• Ensures products are stocked in fridges per guidelines.
• Conducts asset verification surveys.
• Helps customers with stock systems to avoid shortages.
• Manages stock rotation and quality.

Minimum Requirements

• Diploma or Degree
• Valid unendorsed Code 8 driver’s license
• Basic computer literacy and Microsoft Office experience
• Knowledge of the local area
• Ability to work flexibly, including weekends
• Successful completion of a driver’s assessment test

Method of Application

Interested and qualified candidates should apply through the company’s career portal.